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LENDING CLUB
PROJECT: INVESTOR'S APP
Lending Club is the world’s leading online peer to peer lending platform.
THE CHALLENGE
Having only web presence, Lending Club needed to build the first native mobile (Android and iOS) version of its platform for both, Investors and Borrowers.
The challenge was to disrupt the typical banking-kind of app by creating a more transparent, efficient, and customer-friendly experience.
MY ROLE
UX Designer.
Information Architecture, Interaction Design, Wireframing, UI Designing, Prototyping and User Testing.
GETTING TO KNOW THE PRODUCT
The first stage of the project was all about learning. I set out to learn as much as possible about the product and the different user profiles. I focused in understanding users characteristics and needs in order to detect main utilities and managed to guide the efforts to create an experience that contributed real value to them.
INFORMATION ARCHITECTURE
Based on our knowledge we decided to develop two different apps for Investors and Borrowers, starting with the Investors app first.
After de-constructing, dissecting and inspecting every instance of the web-based platform I created the first version of the site map.
TESTING & MOCKUPS
I moved to paper and iterated, tested and validated options until I was sure about flows usability and interactions. Then, I started working on hi-fi mockups along with other UI Designer. We followed their current brand identity, but adopted IOS and Material Design elements as well as behaviors and patterns specific for each operating system
ACCOMPLISHMENTS
After 9 months of continuous agile design and development work, we released a version of Investors app for a small group of employees to test it. Within a month of testing it was finally published on both Google Play and App Store.
Later on, the Borrowers app took only 5 months to build as We counted with several product and users background knowledge by that time.
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